“We don’t want to debate climate change. We want to stop it.”

Apple unveiled their Environmental Responsibility site today, and their messaging is about as unambiguous as it gets.

I suppose if the climate-change-denier crowd hadn’t already dumped their Apple stock, I guess they will now. I’m sure Tim Cook’s heart breaks at that sizable loss. 1

  1. Apple stock is currently trading higher than yesterday, so, yup, this was a totally boneheaded move or whatever. 2 
  2. That was sarcasm. You got that it was sarcasm, right? 
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