I once took a sketch comedy writing course at the Upright Citizen’s Brigade in New York. In the week we were looking at news-based sketches, the teacher mentioned that everyone should get themselves a subscription to USA Today, because if it’s mentioned there, chances are that it’s broad enough that just about everyone would be able to get the joke.

If I needed to point out a topical comic strip that likely had the same broad-spectrum readership that USA Today had, it’d probably be “Doonesbury”. And “Doonesbury” making fun of Google’s “Don’t Be Evil” mantra is not a particularly great sign for how Google’s brand is generally seen.

From “Doonesbury” via Daring Fireball