Jeffrey Katzenberg: “Movies Will Be Priced by the Inch”

From FastCompany:

“A movie will come out and you will have 17 days [of theatrical exclusivity], that’s exactly three weekends, which is 95% of the revenue for 98% of movies,” said Katzenberg. “On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75″ TV will be $4.00. A smartphone will be $1.99. When that happens, and it will happen, it will reinvent the enterprise of movies.”

Another winning idea from the tool who runs a studio that remains a huge backer of the UltraViolet digital distribution system, which has won the hearts and minds of the market and hasn’t caused any major problems for studios who force their customers to use it at all.

I wish the studio executives would get their heads out of their giant piles of cocaine long enough to figure out that if they make the process to access a digital movie a painless, streamlined process, people will pay for it. This “pay for the same thing a bunch of times depending on what size screen you want to watch it on” crap is only going to drive people to not buy your stuff. Which, when there’s programs out there like Popcorn Time that make watching a thing through a torrent easy enough that my grandmother could do it, isn’t a great long-term business plan.

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